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Especially for our valued customers :: April 1, 2004 :: Newsletter 2nd
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Right Hand Diamond Rings:
Women all around the world, raise your right hand! You may
have already seen this advertisement from DeBeers for the Right Hand
Diamond Ring in InStyle Magazine. This is a must have for
every woman. The designs are more vertically aligned and typically
set with at least one .20 carat diamond or larger surrounded by
several smaller full cut diamonds. The truly nice idea behind the
Right Hand Diamond Ring is anyone may buy this ring for you, including
yourself! Don't you deserve a Right Hand Diamond Ring today? We have
a wide selection of rings available in our store or on our website at
http://www.sandbergjewelers.com/right-hand.htm.
With modern, antique, retro, floral, and traditional styles there is
one just right for you. We can also customize a ring by remounting
your diamond.
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In a recent survey at our store, customers voted on their
favorite right hand diamond ring: this bypass style was the winner.
In 14 karat two-tone white and yellow gold, this gorgeous ring
hugs one bezel set .36 carat oval diamond, I1/G-H, between two
stepped arms. The arms hold 16 bead set full cut diamonds, .41 carat
total weight. Size 7. |
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$1,730.00
Item #29655 |
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In today's issue, |
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Daylight
Savings & the Semi-Annual Battery Event
April's
Birth Stone: Diamond
Symbols
of Faith: The Passion...
Platinum
vs. White Gold: Which will you choose?
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Daylight Savings & the Semi-Annual Battery Event
Sunday, April 4, is the beginning of Daylight Savings. Everyone
needs to remember to set their clocks forward one hour. This
is a good time to have your watch and clock batteries
changed. If you can't remember when you last had the battery
changed in your watch, it's probably time to have it
tested and replaced. Mention this email and receive a free
battery (up to $6.00 value) during the month of April!
If you are the type who likes to extend the life of your battery
by pulling the stem out to stop the watch, please keep in mind
that batteries do have an expiration date. If you store a
watch for a long period of time, it is possible for the battery to
leak. This can cause a lot of corrosive damage to the
movement in your watch and require costly repairs for
an overhaul or new movement. Even if you do not regularly wear all
of your watches, you should still have the batteries replaced
in a timely manner.
Is it time to replace that watch? We also carry a large assortment
of Citizen, Bulova, Tissot, Accutron, Oakley, and
Wittnauer watches. You may also personalize your watch
with an engraved message on the back. This makes the perfect gift
a little more special.
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April's Birth Stone: Diamond:
This month we will be focusing on the hardest mineral on earth,
the diamond. Composed of carbon, it's crystal structure bonds the
atoms in such a way as to make this gem outstanding in durability.
Created billions of years ago deep beneath the earth,
diamonds travel to the surface through volcanic activity.
The largest rough gem quality diamond ever recorded was in 1905 in
South Africa and named after the owner of the mining company where
discovered. The Cullinan Diamond weighed 3,106 carats before it
was divided and cut. The largest gem from the stone is the
Cullinan I (also known as the Great Star of Africa). It weighs
530.2 carats and is the largest diamond in the world.
Trace elements that are present when the diamond is forming can
cause a spectacular phenomenon: color. While rare, diamonds are
available in a broad spectrum of colors: blue, pink, green,
yellow, black, brown, red, purple, etc. Natural color diamonds are
some of the most expensive gemstones available on the market
today. The rarest color is red, with prices soaring up
to $2,000,000 per carat. Traces of nitrogen create these fantastic
pinks and reds, while boron is responsible for the blue diamonds.
With any diamond the four important grading factors remain
cut (proportion, not shape), color
(colorless to brown for white diamonds, or intense to light for
fancy diamonds), clarity (visible imperfections
present in the diamond under 10X magnification), and carat
weight (size). These are collectively know as "The 4
C's."
We carry a large selection of both treated fancy color diamonds
and brilliant white diamonds set in traditional, unique, and
modern jewelry. From diamond studs to engagement rings, we have
the A to Z's of diamond jewelry covered. For a more unique style
of engagement ring, come in and view our tension set diamond rings
or see them at
http://www.sandbergjewelers.com/tension.htm
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Symbols of Faith: the Passion...
With the recent release of the movie The Passion along
with Passover, Good Friday, and Easter all in the
month of April, symbols of faith are showing up everywhere. A
wonderful way to display this is with a piece from our
religious jewelry collection. We have a wide
selection in 14 karat white and yellow gold, diamond, gemstone,
and sterling silver. Whether you are interested in
pendants, pins, earrings, charms, or rings, we
have exactly what you are looking for. Enjoy additional savings
with our "Symbols of Faith" sale running now
through Saturday, April 10, 2004. Stop in today and
mention this email and receive an additional 10% off any in-stock
religious jewelry purchase! Visit our website
at
www.sandbergjewelers.com/diacross3.htm
for more selections.
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Platinum vs. White Gold: Which will you choose?
Will your next piece of jewelry be platinum or white gold? You
should know the differences. One factor is price. Platinum is
three to four times more expensive than white gold. This is due to
its rarity and the expense of mining and refining platinum. Next,
is the weight. Platinum is very dense. It weighs almost twice as
much white gold, giving it a more substantial feel. Both platinum
and white gold are mixed with other metals to create alloy metals
to fashion jewelry.
The next factor is purity. Platinum is 90-95% pure,
hypo-allergenic, tarnish resistant, and consists of only naturally
white metals. To create white gold, pure, 24 karat yellow gold is
mixed with other white metals such as nickel, zinc, and palladium
(a member of the platinum family). It is approximately 42-75%
pure, depending on the karat weight. Even after being alloyed it
still keeps a yellowish tint. The white gold is then plated with
rhodium (another member of the platinum family) to give it a very
reflective white surface. When viewing the two metals side by
side, the platinum will appear more grey in color with a richer
luster. Due to the plating, white gold appears whiter in color and
has a more sparkly appearance.
The metals will wear differently as the pieces become scratched.
White gold will retain its sparkle while platinum with develop a
dulled grey patina. To avoid this patina on platinum jewelry, it
will need to be polished regularly. When polished, platinum is
pushed back into the grooved created by the scratches so it will
retain its weight over a long period of time. Scratches are
polished out of white gold by actually removing a thin layer of
gold. Over a long period of time, all gold will begin to wear thin
and become fragile, lacking the durability of platinum. Every year
or two, depending on the piece and amount of wear, white gold will
need to be polished and re-rhodium plated to maintain its white
appearance. This is a simple inexpensive process most professional
jewelers can do. Repairs are considerably more costly for platinum
jewelry.
Each metal has benefits and limitations with neither truly being
superior. Deciding between the two is a personal choice that
should be made while keeping all of these factors in mind.
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